Structured Data Increased Organic Search to Rakuten Recipies 2.7 Times

So this is a Japanese website, Rakuten Recipes,

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and they wanted to get more users.

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They also have a ton of delicious recipes

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on their site.

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So they were wondering what can we

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do to get more people to notice us in Search?

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And what they decided to do is they changed their CMS in order

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to be able to mark up every recipe that

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is added to the site with structured data markup.

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And what this does is it lets the search engine know

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that there are different entities, so

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things like cooking time, different ingredients,

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a picture, and lets us display the result in a much more

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attractive way in the search results.

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And the site itself was in Japanese.

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So we decided to switch off the markup,

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for those of you who don't speak Japanese,

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to something more legible.

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So instead of dumplings, you have here a party coffee cake,

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but it works the same way for dumplings.

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And this is how this ends up looking

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like in the search results.

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So you can see that in addition to the regular elements

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of the search page, so they have a title, they have the URL,

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and then they have the description,

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they also have a really nice picture of dumplings.

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And then they have the cooking time as well.

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So this worked out for them pretty well.

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In fact, kind of spectacularly.

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So they got 2.7 times more traffic from Search.

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JOHN MUELLER: Yeah.